ABOUT

The Adriatic & Balkan Wellness Association is a regional network dedicated to advancing the spa, wellness, and hospitality industries across Southeastern Europe. Our mission is to connect professionals, promote excellence, and support innovation through education, collaboration, and strategic partnerships.

By uniting key stakeholders—from wellness centers and spa brands to hoteliers and educators—we aim to elevate industry standards and position the Adriatic and Balkan region as a leading wellness destination on the global map.

Alena Stavnjak

Corporate Director of Spa & Retail

Starwood Hotels

Our
team

Dedication. Expertise. Passion

United by a commitment to excellence, innovation, and community, our board members bring together diverse expertise—from spa leadership and wellness education to brand strategy and tourism development—to guide the association and support the growth of the wellness industry across Southeastern Europe.